We will be back to the Roebbelen Center for our first Tradeshow of 2025. We will once again be featuring hundreds of vendors showcasing thousands of products, all in one convenient location. Come and see what they have to offer, speak one-on-one, have your questions answered, and also see what Harbor can do to help you succeed.
We are Obsessed with your Success.
Welcome to this year’s Tradeshow! I hope this message finds you energized and ready for another incredible Tradeshow experience! As the president of Harbor Wholesale, it’s an honor to welcome each of you to this exciting event.
Throughout the event, you’ll have the opportunity to engage with fellow customers, meet our dedicated team members, and discover the latest and greatest products and services that Harbor Wholesale has to offer.
Thanks for trusting Harbor Wholesale to be part of your success. Let’s make this event productive, inspiring, and a whole lot of fun!
See you out there,
Rick Jensen
President Harbor Wholesale
We are excited to invite you to our Annual Harbor Wholesale” Game Changer Tradeshow” at the Roebbelen Center in Roseville, CA.
As a Customer Partner, you’ll have the opportunity to take advantage of the biggest discounts of the year, helping you drive sales effectively. Our Vendor Partners are ready to show off all their new product innovations and displays which will allow everyone to be “first on the street” to share with their customers.
You will also be able to experience (see, smell and taste) our portfolio of Real Fresh Brands. These programs are exclusive to Harbor and can’t be found anywhere else! Learn about foodservice QSR brands such as Scratch Chicken, Mein Street Asian Eats, Via Vita Pizza and Skippers Seafood & Chowder. Taste why our coffee programs (Watertown and Split Shift) are fueling customers in over 1,800 locations on the West Coast. Explore how to provide better-for-you options with our line of Mountain Fresh Grab & Go and Snacks. This is a great chance to explore alternatives to declining tobacco sales and margin products.
We want to extend our gratitude to all our Customer Partners for their support during our integration this past summer. We look forward to making 2025 a truly transformative year, in line with our tradeshow theme, “Game Changer”.
Regards,
Noel Chavez
Branch President, Modesto
As our way of saying “Thank You” for being a Harbor customer, we invite you to join us for a reception the night before the show.
Wednesday, March 5, 2025
6-8pm Jones Hall & Attaway Pavilion
Roebbelen Center
700 Event Center Drive, Roseville, CA
Outdoor Live Music ~ Appetizers
Cold Beverages ~ Mingle & Network
This year’s Tradeshow theme, Game Changers, is about embracing innovation and taking your business to the next level. The convenience store industry is evolving rapidly, and vendors are bringing the products and strategies to help you stand out. From exclusive discounts and rewards to breakthrough foodservice and retail solutions, this is your chance to discover what’s next.
Don’t just keep up—lead the way!
Why attend?
~ Featuring over 75,000 sq/ft of deals and programs from more than 200 manufacturers
~ Discover new products
~ Take advantage of exclusive deals & discounts
~ Watch product demonstrations
~ Enter contests & win prizes
~ Learn about new technologies
~ See the latest industry trends
~ Enjoy networking opportunities
Visit the following foodservice vendors and TASTE what they have to offer. Our team comprises top-notch industry experts committed to maximizing foodservice profitability and transforming your food programs from mere impulse purchases to sought-after destination experiences. Be sure to visit our Harbor World area and try some Scratch Chicken or Skippers chowder!
Also look for the vendors in green and taste what they have to offer. We’re taking C-store foodservice to the next level and increasing your profits.
SERVICES
- Specialized consultation for foodservice programs and products
- Menu building, cost of goods breakdowns, SRPs and profit margin analysis
- In-store training provided for signature foodservice programs and QSR concepts
- Agency-level graphic design support for POS materials digital menu design
- Consolidate vendors and save delivery fees, one company for all your foodservice needs
PROGRAMS
- Branded foodservice QSRs – Scratch Chicken, Via Vita Pizza, Skippers Seafood
- Access to nationally branded programs proven to drive sales
- Grab n Go, Heat & Eat, cold case, & customized hot case programs available
- 2500 unique SKU’s to meet all foodservice needs from roller grill to QSR
Welcome to the future of retail profitability with Harbor Rewards, the innovative program combining the best of WAM and CCS. This unique platform is your golden ticket to maximizing earnings through lucrative rebates on purchases from our select vendor partners.
Be a part of this exciting journey. Sign up for Harbor Rewards and let your purchases drive even more profit for you. Talk to your Salesperson for more information.
Earn Rewards through everyday purchases:
- Performance is meticulously measured and rewarded every six months.
- State-of-the-Art Monitoring with Infobate
- All checks are directly issued from Harbor Rewards to the retailer. It’s straightforward, hassle-free, and designed to put your earnings right where they belong – in your hands.
- 1st Half: January to June
- 2nd Half: July to December
Check out our Harbor exclusive Real Fresh Brands™ offering one of the widest varieties of foodservice options available from any distributor. These programs have proven results, helping gain more customers and increase profits by turning your location into a destination.
Many of our vendors will be giving away great prizes at their Booths. Be sure to stop by each one and enter to win!
Here is a sampling of just a few participants from this year’s show…
Booth – 115 Lower Foods Stop by to see how to enter for a $50 Gift Card
Booth – 1125 TRI Sales (Tootsie) Come on by to see how to enter to win a $100 Gift Card
Booth – 1215 General Mills Stop by and see how to enter to win a $100 Gift Card
Booth – 1233 Tell Industries Come by for details on how to win a brand new iPhone 16
Booth – 1239 Jack Link’s Come by for details on how to win a $25 Gift Card
Booth – 1339 Ferrero Come by the Ferrero booth for details how to win $25 Visa gift card
Booth – 1413 Werner Jerky Come see how to be entered to win Bose headphones or a GPS watch!
Booth – 1427 Bon Appetit Stop by to see how to enter for a $50 Gift Card
Booth – 1437 Oberto Buy any 3 Oberto/Bavarian/Cattleman shippers, get a $25 Gift Card
These deals are exclusive to our in-person shows, so make sure you stop by these vendor booths and learn more about these exciting offers!
Get ready to explore exciting new opportunities at our Game Changer Tradeshow! From trending products, to innovative solutions, this is your chance to connect with new vendors and find new opportunities to grow your business.