Confectionary Continues to Grow
Confectionery Category is growing at 17% YTD in the Pacific Division and both dollar and unit sales are growing.
Product Feature

Confectionary Continues to Grow

June 7, 2022

• Confectionery Category is growing at 17% YTD in the Pacific Division and both dollar and unit sales are growing
• Trips are currently down, however basket sizes are up
• Consumers are trading up to larger pack types
• Peg Bag and SUP driving growth in Fruity Confections
• Peg Bag makes up the largest share of Fruity Confection dollar sales and is up 19.4%
• Ensure you are offering a variety of Peg & Stand Up bag items
• Mega Pack Segment is driving the largest growth in the Gum Category
• Mega Pack is up 103%
• Single pack gum is up 13.5% and still the largest pack type in the gum category at 56%
• Ensure you are carrying Mega Pack Gum while still offering the form, flavor and variety offered by Singles
• Nearly 10% of Confectionery sales would be missed without new items
• Support Speed to Market with New Item Innovation

Content provided by Mars Wrigley.

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